“The flavour of the youth”
PepsiCo entered India in 1989 and grew to become one of the country’s leading food and beverage companies. As one of the largest multinational investors in the country, PepsiCo has established a portfolio of brands that seek to refresh and excite Indian consumers. RJ Corp has been associated with PepsiCo since the latter’s entry into India. In 1991, a license agreement was signed between the two companies and RJ Corp became PepsiCo’s largest Bottling business partner in India through its entity, Varun Beverages Ltd (VBL). We seek to serve our customers with a passion to ensure Pepsi’s beverage brands retain their position as market leaders in our franchise areas. The group manufactures and markets carbonated and non-carbonated soft drinks and package drinking water under the Pepsi brand umbrella. The beverage portfolio includes iconic refreshment brands Pepsi, 7 UP, Miranda and Mountain Dew, in addition to low calorie options such as Diet Pepsi, hydrating and nutritional beverages such as Aquafina drinking water, Juice based drinks —Tropicana, Tropicana Twister and Slice. Also Lehar Verves Soda among Local brands. The total turnover of the beverage division is about 800 cores & enjoy healthy market share of 52% vis-a-vis competition in the geographical domains that the group operates. This is possible through rigorous & robust distribution set-up & aggressive input deployments in the market place. VBL has selling & distribution rights in territories of East Delhi, Western U.P., part of M.P., half of Haryana, whole of Rajasthan, Goa, 3 districts of Maharashtra,North East and the entire country Nepal. The group has in total 9 bottling 8 manufacturing plants in India & Nepal and is responsible for producing and marketing 30% of Pepsi’s business in India. The bottling plants of the group in India & Nepal are located at the following Greater Noida Kosi (Mathura) Chaupanki (Bhiwadi) Alwar Jodhpur Jaipur Goa Guwahati Nepal West Bengal To serve and meet the growing demand for non-carbonated beverages. Our Greater Noida plant has been equipped with world-class manufacturing facilities to produce juice & juice based drinks. Our state of art, can manufacturing line runs out of Chaupanki plant which is supplying 50% of India’s Pepsi can package needs. The group has its own manufacturing units of PET performs, crowns, plastic lugs, PET closures. PET performs are manufactured at Kosi Plant. The Kosi plant was commissioned in 2000 and produces 254 million performs annually. In March 2004 the group commissioned a new facility to manufacture Crown Corks, Plastic Shells & Lug Caps. A brand new SACMI Crown Line was thus imported to set the ball rolling. It had an annual production capacity of 144000 cases (each case containing 100 Gross), and a brand new Crabtree Printing Line with follow on coater, which is the latest technology internationally. It also had Lug Cap line installed, to meet the demand for Gherkins exporters. This line was commissioned in July 2006. No wonder, we at Varun Beverages Limited have been consistently winning accolades in the Pepsi world…right from being Best Bottler of the World to the Best Bottler in South Asia. Having bagged a number of Quality Awards clearly signiﬁes our technological prowess and ability to meet any quality speciﬁcation and yet be competitive.